The Death of Domain Names

The Death of the Domain Name

Late 2009 was witness to a select number of conservative advertisers including insurance giant
GIO removing their domain names for TVC and print based advertising call to actions in favour
of a search box with the appropriate business name typed in alongside the traditional phone
number.
This move by top advertisers backs up trends we have been seeing in our site analytics for
months. Users are now more likely to now simply use Google (or use another search engine)
to search for a business name, rather than type the full domain in the browsers address bar.
And why not, searching for the name will more likely give you quick access to the website
homepage, instead of guessing at the domain name if you were not 100% familiar with the
spelling or domain type. It also opens up access to internal pages quicker, say if you were
searching specifically for business contact details.
So what does this mean for your business? It creates an even stronger argument for completion
of an ongoing search engine optimisation campaign on your website to ensure that: a) your
website actually appears on all major search engines, b) secondly, the site is well optimised to
your required keywords and a standard which search engines require and finally c) that you
gain popularity by keyword rich, incoming links, the key to increasing your rank on your
keywords and generate more traffic.
For more information on Search Engine Optimisation and what it can do for your company
website, please call for a chat on 4732 3577.

in@thomasmarsden.com.au

P: 02 4732 3577
F: 02 4732 3038
PO Box 1117 Penrith NSW 2751
Suite 6, 86 Henry Street Penrith NSW 2750
www.thomasmarsden.com.au.

We do...Marketing; Graphic Design; Corporate Identity; Web Development and Online Marketing; Email / SMS; TV; Radio; Outdoor; Print and well, there is a lot more, but see our website otherwise this email will be huge!

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Penrith City Centre Association